Project Name: Market Scoping & Business Strategy - Urology
Internship duration: 1 June - 9 Aug 2019
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment. The Urology Marketing Intern will focus on scoping the kidney stone market for their respective countries using external data sources (journals, medical association publications, interviews with customers) & Internal data indicators (Strat Plan/ AOP numbers) to come up with a near accurate size of the stone market, and run simulations in capturing/ effectively addressing the opportunities using different business models including distributor set up, commission model, direct BSC presence etc.
Collect quantitative and qualitative data to assess market size for Stone Market
Perform market analysis and research on BSC and competitors
Evaluate business models employed by direct competitors, and other companies who cover Urologists including Pharma companies.
Run simulations using the various models to understand cost/benefit implications.
Present a comprehensive business strategy that helps to aggressively address the real opportunity in the Stone Market for their respective markets.
Strong learning ability and curiousity
Resilient and committed to achieve project goals
Strong leadership capability
Good track record in both academic and non-academic
Excellent verbal and written English communication skills
Excellent knowledge of MS Office
Proficient in the local language of the respective countries.
This role will be on local employment terms only