Binance

SEO Content Writer

Job description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities
  • Creating, editing and publishing written content for different formats / multimedia / digital channels and platforms. Champion the product’s tone of voice across the product and create a consistent experience for our users.
  • Educating, exciting and inspiring our global audience and attracting new fans to our platform - ideal candidate has a strong sports focus
  • Proofreading, restructuring and editing articles written by content writers and other team members
  • Collaborate with other team members in design, software development, legal and compliance and more to understand expectations and bring content briefs to live via simple, clear, and delightful copy
  • Ability to manage and funnel multiple requests and to deliver quality content to tight deadlines. Ensuring timelines are managed effectively and consistently with all given projects and content workflows
  • Maintaining best practices and developing online content standards, compliance, voice and tone, style guides
  • Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates) - assisting with optimization of content efforts
  • Working collaboratively an cross-functionally with Web, Product, Creative, Marketing and other teams in the company
  • Helping with User Journey Mapping, FAQs, UI content and on-page content configuration as well as product feature related documentation
  • Stakeholder management and relationship building - internally and externally
  • Ensure a diverse web presence by sharing content through a multiplicity of channels
  • Work closely with designers on the development of resources including design posters, advertisements, and other creative contents on a regular basis.
  • Experience with PPC, paid ads, A/B testing and other experiments are a plus
  • The ideal candidate will also have an interest and/or experience in sports and sports marketing
  • Research and identify additional opportunities to increase our brands’ exposure.
Requirements:
  • Proven work experience as a Content Editor, Web Editor or similar role
  • Portfolio of published work across various channels
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Project management skills and experience with Asana or similar kanban/scrum/agile methodology is preferred
  • Strong teamwork ethic and collaboration skills are a must
  • Problem solving with a critical mindset backed by experience in reviewing and editing your own work as well as that of others for grammar, style and tone
  • Clear, concise and unambiguous writing style
  • Strong ability to prioritize and manage multiple content tasks simultaneously
  • Hands-on experience with Content Management Systems is a plus
  • Familiarity with SEO guidelines, keyword research and digital marketing principles. Proficiency with Ahrefs, SEMRush and other SEO Tools is a plus.
  • To always be actively monitoring Google Analytics and looking for opportunities to grow our audience.
  • Understanding of the rules and nuances of product copywriting, user experience, usability, and design thinking
  • Native or close to Native level English ability.
  • Social media content creation capabilities are a plus
  • Passion and experience writing about sports is a huge plus
Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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